Mention focus to any business owner and they’ll automatically think about their goals. As a business owner, that goal will usually involve reaching a certain financial threshold, the desire to work from home and a need to minimise working hours, in order to spend time with the family.
Focus isn’t just about your desired end goal. It’s about getting clear on what you need to do, in order to reach that goal.
If you want to get crystal-clear on where you’re focus needs to be in your business, you need to clarify a few key areas. Each of these areas will lead to a clearer focus on the next; you will know exactly what it is you need to do, on a daily basis, to reach your desired end goal:
This is where you dream big and decide what it is that you want. Where do you want your business to be in 5 or 10 years? What do you want to be earning? How do you see yourself spending your day? What does your environment look like?
Your values and ethics are what drive you forward in business. They enable you to get a clear picture on what you consider are the standards for doing business – the agreed way YOU will do business. Without the clarity and focus on these things, you’ll struggle to raise the passion and enthusiasm for your business. So, what is important to you? What are your specialities and what makes you and your business stand out?
Your ideal clients
Now you can ascertain who it is you want to work with. Is your criteria based on the type of business your client runs or a product / skillset they need? What are they looking for – what are their needs? How will you attract them and where do they hang out?
Products and services
Finally, you can focus on what specific products and/or services you can provide. What can you create or offer, in order to match your clients’ needs and requirements?
It’s only once you know what you want, who your clients are and what they need, that you’ll have enough information to create laser-targeted products and/or services that will a) suit and attract your ideal clients and b) suit your business standards and ethics, along with your unique skills and talents. This ensures you’re not bombarding your potential clients with unnecessary and unwanted products and/or services – and wasting your time and efforts in the process.
And once you have this information, you’ll know on a daily basis, exactly where to focus both your attention and your efforts.